Custom boxes are made up of cardboard, kraft paper, and corrugated cardboard that is strong and sturdy when it comes to protection. These materials are customizable in terms of shape, sizes, and designs that represent the brand in an effective way. These boxes are the most eco-friendly and affordable packaging solution.
There is nothing more important for a customer than a packaging box that is expressive in terms of providing information about the product, being brand-oriented, trendy, functional, and sustainable.
Can you believe that all these aspects of packaging boxes are evaluated in about a few seconds?
No, not 30 or 15, but just 7 seconds it is that it takes to make a purchase decision.
Understand your needs
While creating packaging the thing that matters the most is to understand and be clear about your brand such as;
- Who are you?
- What defines you?
- What is it that you are selling?
- What is the image you want customers to have in mind about your brand?
It helps in deciding the shapes, sizes, and designs conveniently that best portray your image in the market.
Get hold of the customers
Is there any way to satisfy your customers when you do not even know a thing about them? Get to understand the basics about your audience such as;
- Who are they?
- What are their preferences?
- What age group they belong to?
Knowing the type of your audience will help you in creating boxes according to them so that they get attracted to them. For instance, teens are more inclined towards sparkly packaging, where kids are all about bright colors and imagery, and adults demand sophistication with class.
That was all for the homework. Now starts the actual work; that is the creation of your boxes. Customization allows customers and the companies to create the boxes of their choice from scratch, and it is the most fantastic thing about it.
- Start with the material
The first step outstanding and premium packaging is the right choice of equipment for the boxes. Quality, texture, and grade of the material play an important role in giving a refined outlook and high-end printing.
It also plays a crucial role in determining the strength of a box. Paper packaging comes in different thicknesses as per the strength.
- Kraft paper
- Corrugated cardboard
Corrugated is the strongest of them all and can further be adjusted in terms of thickness according to the need and requirements of the product.
Cost factor: The price of these boxes starts from the regular as least expensive to the corrugated as the most costly in all of the paper packaging.
Quality: Corrugated, aka rigid boxes, are the most excellent packaging boxes in the market.
- Shapes are important
What use is of custom packaging if you are not going for unique shapes for your product that is captivating and attention-grabbing in every sense? Die-cut boxes are the most versatile when it comes to remarkable shapes such as;
- Flip opening lids
- Magnetic closure packaging
- Rigid window cut out boxes
- Gable and pillow encasements
It is a golden opportunity for the companies to stand out in the market and among the customers with custom packaging.
Cost-factor: Complex the designs, higher the cost.
Quality: Rigid boxes and kraft boxes give more durable boxes in any shape.
- Size matters
It is the most overlooked packaging element but is of great importance. Always go for the sizes that perfectly fit the product as it gives a more trusting and professional appearance to the brand where over-sized boxes create a misconception about the product, and there are more chances of damage to the product.
Cost-factor: Getting perfectly fitting sizes saves a lot of money on the material, manufacturing, and shipping or storage.
Quality: Have you ever thought of minimalistic packaging as being more classy and responsible. Minimalistic packaging adds variety to the products.
Better get the opportunity and create your brand identity with printing.
Go for the designs, patterns, prints, custom logo, and typography for the packaging that you want to set as a standard of your packaging and the brand. Customers may forget the names, but they always remember the symbols, logo, or colors that are the essence of the brand.
Consider a few of these things if you want to create an everlasting impact on the customers.
- Designs must be relatable to the customers.
- If must develop a deeper connection between the customers and the brand.
- Create packaging in accordance with the seasons as it creates a more effective and lovable packaging.
- Give your audience more reasons to love your product and the brand with occasional packaging boxes such as custom designs for Christmas.
- Take control of the quality
May someone told you or not, but lamination is what you need to give the most luxurious and outstanding appearance to the boxes. It is a plastic covering in different finishes like glossy and matte that offers a different feel to the boxes,
Foiling and embossing are also unique and captivating for the details like logo and patterns that are of greater importance.
- Go green
Sustainability is not to be missed if you want to attract customers like a moth on a flame. Environmental pollution needs to be controlled, and eco-friendly packaging is the way to go. It adds additional value to the worth and professionalism of the brand. Paper packaging is biodegradable and recyclable.
Custom printed boxes are no doubt high end, but they are the cheapest packaging boxes in the whole market than any other alternative. It may be the cheapest packaging but the most premium, durable, and sustainable.
You can always play around with the designs, shapes, sizes, and other custom techniques to create something of more excellent value.